Not all CMS platforms are created equal when it comes to search engine optimization. These eight solutions will help you excel in SEO and rank in search engines.
Besides your product catalog, probably the most important thing on your website is your content. It gets people who have no idea who you are to hang around your website, learn more about your business, and possibly find out what products you have to offer that they might be interested in.
But the only way for them to read your content is to find it to begin with – and with billions of indexed pages, it is a difficult task. If you want to make money with your website, you need to drive organic traffic through search engines, and the only way to do that is to use good search engine optimization (SEO) practices. .
A content management system (CMS) will help you do a lot of things right to ensure a steady flow of content on your site, but if you’re focused on SEO, eight platforms we’ve reviewed are particularly good for this. task.
8 Best Content Management Systems for SEO:
- WordPress CMS
- HubSpot CMS
- square space
What to Look for in a Great Content Management System for SEO
Content management platforms offer many great CMS features, but one thing they’re not universally good at is SEO. Some of them focus on your website’s structure and its ability to crawl and rank with search engines, while others focus on improving your ability to optimize content. If SEO is what you’re most concerned about for your business website, look for these three elements in a CMS platform.
1. Page Optimization
At the heart of any good CMS system – especially when it also helps you design the website itself and not just manage the content – is the ability to create SEO-optimized pages and formats. If you’re designing your site, look for a solution that can create HTML pages that search engines can easily crawl or can create SEO-optimized permalinks.
This is especially important if you are not personally proficient in SEO. Little things like making sure your site structure is SEO friendly can make a big difference.
2. SEO tools
It also helps that the platform has a lot of additional tools and features that can help boost your website SEO. Some platforms provide their own tools, while others include access to third-party features that you can take advantage of.
3. SEO support
SEO customer support is especially important if you’re totally new to the idea of SEO or just don’t trust your own expertise. A platform that offers personalized coaching or other types of assistance is a big plus and will allow you to focus on other things.
Our Top 8 Picks for Content Management Systems for SEO
The Ascent has reviewed many CMS platforms, but if you’re specifically looking for one that excels at SEO features, here are the top eight to choose from.
1. WordPress CMS
WordPress is one of the top dogs in the web hosting world, and its SEO-friendly CMS platform shines in this area. WordPress is specifically designed for the SEO task, creating search engine friendly HTML pages as well as permalinks. It handles much of the backend so you can focus on your content, and it also offers free integrations with additional SEO tools.
Who is it best for: WordPress SEO tools are extensive and powerful, and there are several integrations to choose from. As a result, it’s better for someone who is relatively experienced in SEO and wants to use more advanced tools to take it to the next level.
Read the full The Ascent WordPress CMS review
2. HubSpot CMS
HubSpot is a user-friendly CMS perfect for SEO beginners by supporting on-page analysis and providing personal coaching. With this software, you can follow his advice and constantly modify the website to improve your search engine rankings as you build your library of content.
Good filing takes a lot of hard work and experimentation, so it helps to have experienced professionals virtually holding your hand through the process.
Who is it best for: HubSpot is great for those who need a lot of SEO support for their websites. Personal coaching and page analysis will help you solve your website SEO issues.
Read the full HubSpot CMS review from The Ascent
3. GoDaddy Website Builder
GoDaddy offers SEO tools through its Websites + Marketing service. By clicking on a drop-down menu, you can access an SEO wizard that suggests keywords and phrases and automatically populates your site with the appropriate titles and meta tags. You’ll still need a decent amount of SEO knowledge to get the most out of it, but it gives you a head start.
Who is it best for: GoDaddy is also good for beginners, although it takes the self-help route. Although it is not a personal coaching, the SEO assistant facilitates the process of optimizing your site for search engines.
Read the full review of The Ascent’s GoDaddy website builder
Drupal offers the SEO Tools module, which helps with reporting, analysis, and optimization. The dashboard has analytics tools to show your performance and give you ideas on how to adjust your SEO practices to get more favorable rankings. You will be able to manage auto-linking, reporting, tagging, keyword extraction, and more. thanks to this module.
Who is it best for: As an open-source CMS, Drupal is a platform best suited to tech-savvy people, and that applies to its SEO tools as well. If you are experienced and like to customize, Drupal is an ideal choice.
Read the full Drupal review of The Ascent
Weebly has some useful content to help SEO beginners, including an SEO checklist you can keep handy to make sure you’re doing everything right when building your website and filling it with content. . The Ultimate SEO guide is divided into four sections: getting started, keyword research, growing, and tracking. With this guide, you can craft your own comprehensive SEO plan.
Who is it best for: With its comprehensive SEO guide starting with the basics and progressing to more advanced concepts, Weebly is ideal for those new to SEO but eager to learn.
Read Weebly’s full review of The Ascent
Wix is known for its simple platform that helps anyone build a clean, professional-looking website from scratch, but it also has SEO tools. Wix helps with search engine rankings by making sites load faster, helping you optimize for mobile, and having the site listed in Google within a minute. Some advanced SEO features include a robots.txt editor, SEO templates, and structured data.
Who is it best for: Wix is for people who don’t have a lot of coding experience. Its SEO tool is therefore geared more towards those who want the platform to do a lot of the SEO work. The site does a lot of things on its end that will improve your rankings, so you don’t have to do much other than focus on the keywords.
Read Wix’s full review of The Ascent
7. Square Space
Like Wix, Squarespace is known for helping businesses build their own websites from scratch. It also includes SEO-optimized features to help your site rank, such as an auto-generated sitemap, SSL certificates, auto-tagging, and clean URLs.
These are the basics that will ensure that search engines won’t penalize you for missing a meta tag or something else. However, you can also use the Search Keywords panel to find keywords that are driving traffic.
Who is it best for: Squarespace handles a lot of SEO tasks behind the scenes automatically so you can focus on content, but it also lets you research keywords, so it’s good for those who want basic SEO features but don’t want to. need nothing too overwhelming.
Read the full review of The Ascent on Squarespace
Kentico’s Xperience platform focuses on increasing traffic through superior SEO tactics. This includes automatic creation of crawler-friendly URLs, optimized HTML code, and compliance with critical web standards. SEO tools are accessible through the “settings” tab of the Kentico dashboard.
Who is it best for: Kentico is for those who really want to take advantage of advanced SEO features. It has powerful features that may be a bit complex for some, but it will get the job done.
Read Kentico’s full review of The Ascent
You need an SEO plan
Good SEO is a key part of effective website management. A small business CMS has tools to help you, but you can’t completely rely on it – you need to learn about SEO.
Software tools cannot create an SEO strategy for you, let alone one that matches your business plan. Get the ball rolling to write your own plan based on what you know about your business needs.
First, ask yourself a few questions about the type of search traffic you are looking for. Should you attract a widely dispersed audience or focus on local SEO? How much time should you spend on keyword research each week? How much additional traffic do you need to reach your goals?
Then read SEO best practices. Go through your website and see if your content and website structure reflect these best practices. Then make a plan for how you can improve in the future.